For my MAIP 2023 application, I was asked to create a proposal for an artist I knew and what direction they should take next. Paravi is an up-and-coming artist with a South Asian background and a large social media following. To reach an audience beyond her social following, I wanted to take a minimalist approach while maintaining her connection to her background, which is the basis of many of her songs. Using Photoshop and Illustrator, I reworked existing material to fit her new direction and developed new material for her music.
