As an Art Direction intern at TMA(The Marketing Arm), I worked mainly on Jake from State Farm's social. For our Quarter 2 paid Pinterest advertisements, I assisted in developing ideas based on trends we saw for the summer from the strategy team. Working with a copywriter, I developed the two paid assets below. I presented my concepts both internally with the account teams and with clients. Once approved, I worked with production to ensure the final product aligned with our approved concepts with a very quick turnaround time.
Alongside Pinterest, I developed video content ideas for Jake from State Farm's social accounts, mainly TikTok, X, and Instagram. I presented photo territory options and concept videos internally and with clients and created visual mocks for multiple ideas.
I took on additional tasks for the State Farm account as an intern. This included keeping track of assets and ensuring they were in the correct sizes and colors, approving banners and additional State Farm branded visuals, working on decks, creating internal social posts, and developing social mocks for client presentations.
