As an Art Direction Intern at TMA(The Marketing Arm), I worked with a copywriter to develop ideas for the sampling experience of a new product from Ocean Spray. Based on the brand's voice and audience, I developed multiple experience options with mood boards for visual direction. After presenting for multiple internal reviews, I developed mocks and visual assets for approved ideas, on the right below, using Illustrator and Photoshop for the first creative round with clients.
Due to some issues on the client's end, no experience was produced.
