As a Maip 2023 fellowship, I was allowed to work on the Summer 2024 media plan for Motel 6. Eight other fellows and I worked on creating a cohesive plan for Motel 6 to create a brand image that reaches their audience of Economy Movers and Gen Z. I ideated the extension plans based on insights from our strategy and research team. I created the copy for our Radio Spots and an Online Video script. With the help of my fellow art director Marisa Sorto, we worked on our final script, presentations, and the final creative assets for our social campaign and extension plans. We created the visuals for this Plan using Canva, Photoshop, and Illustrator.
